With a trading history of over 100 years, global recognition and as a recently acknowledged Superbrand, the British Standards Institution (BSI) are pretty well established. However, there seemed to be room for improvement in terms of communicating with the UK's small to medium enterprise (SME) market.

Beyond Media devised an engagement campaign that involved developing relationships with the UK's trade associations in order to communicate the positive impact that standards can deliver to businesses. Working in partnership with the trade associations and utilizing their existing relationships, we rolled-out a comprehensive campaign incorporating the following services:

• Engagement and relationship development activity
• Case study development and photography
• Publication design and production
• National print media advertising campaign
• Online advertising campaign
• Website design and development
• Email marketing activity