Marketinvoice promotional video
June 22, 2011
The team at Marketinvoice decided to use video to engage with their SME audience. They wanted a video that featured a degree of familiarity and relevance to ensure buy-in from this typically time-poor audience.
We suggested filming at the Dragon’s Den studio in order to highlight the issues that some smaller business might face, i.e. cashflow in exchange for equity. The offering from Marketinvoice is one that allows the customer to retain equity while still being able to free up cashflow – no need for Dragons here!
The choice of actor adds gravitas to the production and supports the approach required by Marketinvoice. Motion graphics over the video footage enforce key messages in a visual way.
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